Word is that the city of Encinitas has hired this slick marketing firm, Tramutola, to hoodwink us into voting in their scammy new tax next year.
Be prepared for cute signs that play on your emotions. It won't work, this new tax will be defeated because you people out there know better.
From their website:
TRAMUTOLA has helped public agencies prepare for and pass over 180 bonds and other tax measures that have resulted in more than $18 billion in voter-approved revenues. Most of these measures required approval from two-thirds of voters. We are proud to be known as this country's bond and tax election experts. When supermajority support is needed for victory, TRAMUTOLA has the expertise to get you the votes you need to win.
This is the kind of thing you can look forward to seeing.
When your little heartstrings are getting pulled when you see images of children just remember that the city of Encinitas has a surplus and that storm runoff should come out of the general fund and that the city already got busted for charging us an illegal tax (thanks to the Jarvis Taxpayer Association for watching our backs).
Previous post about this tax.
Coast News story about this tax.