Reading through the Yes on C website, you'll find many compelling arguments for the clean water program.
The North County Times contains a Maggie Houlihan editorial that includes the following interesting information:
The program costs approximately $3.5 million annually: $1.3 million for operations and $2.2 million for capital projects. Encinitas land owners are being asked to approve a fixed $5 per month assessment for 10 years.
This will generate one-third, or $1.1 million annually, of the revenue needed to support the program. The remaining $2.4 million would continue to come from the city's general fund.
Encinitas enjoys an excellent quality of life and prides itself on well-maintained parks, roads, beaches, trails and natural open space. More than $50 million in revenue is pumped into our economy annually by beach visitors alone.
If the beaches alone generate $50 million then coughing up $3.5 million to maintain them is a no brainer. No need for a new tax, the beaches are paying for themselves.