I hadn't been in the Stater Bros "super"market in the Ecke Ranch shopping center in ages so I've never seen this strange shrine dedicated to the city before.
It is placed high above the front doors and is very easy to miss as people rush in and out of store. Even if you want to pause and try to look at it you block the entry and people run into you with their wobbly wheeled shopping carts.
Even if you wanted to read the plaques it's pretty much impossible because the shrine is placed so high.
Just another one of the weird things you see on the "dark side" of Encinitas.