PERMIT TOO COSTLY
Using the promoter’s documentation we estimated that the revenue will exceed $150,000. There is plenty of room in that budget for Cardiff Reef fees.
PUBLISHED IN THE UT:
Money, it should be noted, played a role in Benson’s decision to pass on Cardiff, the logistically easy choice. The state of California’s Department of Parks and Recreation, in its finite wisdom, charges about $7,000 a day to contest promoters for use of its beach.
This, to put it nicely, is a rip-off. Encinitas, on the other hand, would charge a small fraction of that sum for a permit at Swami’s [$300].
The cost of a permit was “a main thing” in turning Benson’s gaze to Swami’s, she said.
Is the public being manipulated? It is hard to tell because the promoters have refused to have a conversation with us and they leave us to draw lines between dots. As always, we would welcome their editorial submissions.
THE CONTEST IS FOR THE ATHLETES
$30,000 is only 20% of the projected revenue. Yeah, that’s a minimum, but this is the biggest thing to ever to happen to Encinitas. We've had surf contests in Encinitas before. I think the Chamber of Commerce CEO wouldn't make such a huge claim if he didn’t know something was special about this event. The athletes should be calling for a bigger cut of the pie and asking for the budget to be transparent so they don't get exploited.
The revenue for the contest is probably going to be more than $150,000 and that is probably why the promoters don’t want to answer hard questions.
The revenue breakdown for the contest includes 4 “supporting” sponsors at $25,000 each. The revenue figure does not include the amount for the title sponsor. The title sponsor has already come on board. It is Gidget International!
Until people in the know are willing to talk, lets just assume that the title sponsor is going to fork out twice the supporting sponsor amounts. So that brings in another $50,000.
$50,000 + $150,000=$200,000
Dang! That’s a lot. Maybe this explains why dissenters are under attack and why people don't want to answer questions.
People in the surf press have told me that no one in the surf industry is going to fork over much money for this contest, especially when the risk of the contest going sour is so high. THE MAIN SPONSOR IS NOT A SURF COMPANY. It is just another "interloper*" company that is selling the surf image to the masses.
Why would Gidget fork out $50,000 for a contest which has brought angst to the community?
This event is not about the community. It is about selling plastic sparkly earrings with Miley Cryus pictures on them, and lunch boxes, Halloween costumes, action figures, posters, TV shows and movies. It is going to be the next Star Wars franchise. Big bucks and it’s the third big sell out of surfing. This is not going to make surfing better in the long run.
This summer Miley Cyrus signed on to make the first in a series of Gidget movies.
Miley Cryus' hobbies include:
Her favorite hobby is SHOPPING!!!!! She obviously also likes to sing and act.
Her contract for 6 movies and merchandising is reported to reach $500,000,000.00. That's a lot of shopping.
You bet Gidget would fork out at least $50,000. They could also afford the permit costs at Cardiff reef. If the first Gidget movie comes out next summer then the Swamis contest will be positioned to hype all the Christmas shopping run-up for the Gidget merchandise.
I would rather see a charity event at Swamis. The promoters could choose to work for a good cause and pull the permits under the name of a good charity instead of Gidget International. I think one of the reasons the promoters don’t want to talk is that it will be plainly evident that this event is not about charity. This whole thing is kinda like green-washing. I call it charity-washing.
Maybe we got it all wrong. I sure freaking hope so.