North County Times website
So far the summer of 2010 has been bleak. Plagued by relentless overcast skies and cold drizzle day after day there hasn't been much going on down at the beach. We've had a total of 5 days of nice weather this summer. People gave up on coming down to the coast and started heading towards the desert instead.
That was until the great white shark attack guerrilla art installation appeared at the Cardiff surfer statue.
The massive paper mache shark got widespread mainstream news attention and people drove down from all over to check it out. While they were here they visited local restaurants and shops. The shark attack on the "Cardiff Kook" was just the boost the local 101 businesses needed.