March 16, 2011 - Vista, California. The grass roots campaign "Summer's Hope", http://summershope.com has launched in the Northern San Diego Yoga community, benefiting long time local yoga and fitness instructor, Summer Autio, who has been battling ovarian cancer since August, 2006. The web-based campaign targets yoga studios, businesses, and individuals interested in offering events and promotions to collect funds to help offset Summer’s staggering medical expenses incurred while battling this disease.
Despite suffering painful side effects of weekly chemo and other treatments, Summer continues to teach and inspire students at studios throughout the area. When she shows up “on the mat”, she inspires everyone to carry on despite life’s setbacks. She has been profiled in several publications, most recently in the Coast News, September 2010.
Summer has earned a reputation as a rigorous, yet inspirational teacher who has attracted a large and loyal following; some students have been with her for over 25 years.
Although the campaign officially launched February 28, 2011, 30 local yoga studios, retail/service businesses, plus dozens of individuals have already signed up to participate. The campaign has grown exponentially and taken on a national and international scope through the power of social media. Online donations and support are coming in from as far away as Germany, Belgium, Australia and South Korea.
Contact: Sherry Zak Morris, Owner
Yoga Vista, Vista CA